Since 2017
Who We
Are
A global community of freeriders exploring the world's most authentic mountain destinations.
The Pow Guide is more than a travel agency. It is a community of freeriders dedicated to exploring the world's most unique mountain ranges.
Founded in 2017 after an inspiring trip to Chile during the European summer, The Pow Guide was created with a simple mission: to make remote, bucket-list ski destinations accessible to the everyday rider. We believe that the best turns are earned, and the best memories are made when you step outside your comfort zone.
From the deep powder of Hokkaido to the steep spines of the Caucasus, and the cultural richness of Georgia to the remote yurts of Kyrgyzstan, we have curated a collection of trips that prioritize safety, authenticity, and good vibes.
Every trip is led by experienced local guides who know the terrain, the snow conditions, and the best spots to find untracked powder. We keep our groups small (max 8 riders) to ensure personalized attention and maintain the intimate feel of exploring with friends.
Our Values
Authenticity
Small groups, local guides, and a respect for the mountains and cultures we visit. We don't just consume destinations; we connect with them.
Safety First
All our guides are IFMGA certified or equivalent, with extensive local knowledge, avalanche training, and first aid certification.
Community
We're building a global network of riders who share our passion for exploration, powder, and unforgettable mountain experiences.
Meet The Team
We make a great team as we're completely different personalities but share the same passion for freeride skiing and snowboarding.
Aleix Vilà Lana
CEO & Idea Initiator
CEO of La Pregonera Marketing Agency. Aleix is the visionary behind The Pow Guide, driving the creative direction and strategic growth of the community.
Jordi Vilà Riera
General Management & Implementation
General Management at Evaristo Riera & Encaja Packaging. Jordi turns vision into reality, handling the implementation and execution of all team concepts.